CLV = ATV X PF X CL
Sales Equation
- N: The total number of potential customers.
- %: Conversion Rate.
- ATV: Average Transaction Value.
- PF: Purchase Frequency.
- CL: Customer Lifespan.
From Incremental to Multiplicative
From Add To Multiply Mindset
Customer Acquisition and Retention:
+ Mindset: Incrementally increase the number of new customers.
x Mindset: Create a sustainable growth model where each customer becomes an advocate, bringing in new customers through referrals, word-of-mouth, and network effects.
Boosting Purchase Frequency:
+ Mindset: Encourage slightly more frequent purchases through regular promotions.
x Mindset: Embed your product or service into the customer’s lifestyle, creating habitual purchasing patterns through seamless integration and continuous engagement. e.g. monthly subscription
Greetings from Altipex.com
Being a passionate believer in Simon Sinek’s “Golden Circle” concept, which consists of three concentric circles labeled “Why,” “How,” and “What.” Everything we do, we start with “Why”.
With over 15 years of experience, we specialize in:
- Strategy: where-to-play, how-to-win.
- Branding: making a difference.
- Marketing: connecting with purpose.
If you require consultancy services, please feel free to contact us.
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