12 Brand Archetypes
12 Brand Archetypes Ego: Hero | Magician | Outlaw Order: Ruler | Caregiver | Creator Social: Jester | Lover | Everyman Freedom: Innocent | Sage | Explorer Carl Jung by Clare W. Graves 4 Value Systems Ego: Characteristics: Survival-focused; instinctual and basic needs driven. Focus: Primarily concerned with individual survival, meeting basic physiological needs. Order: Characteristics: Tribal and […]
3 Competitive Strategies
3 Competitive Strategies: Cost Leadership Strategy | Differentiation Strategy | Focus Strategy Michael E. Porter For Leader Cost Leadership Strategy Objective: To become the lowest-cost producer in the industry while maintaining satisfactory quality. Focus: Competing based on price by reducing costs through efficient production, economies of scale, technology investment, and tight cost control. Target: Broad […]