BCG Growth-Share Matrix Cash Cows | Stars | Question Marks | Dogs Walter Kiechel III Simplified Version BCG Growth-Share Matrix The BCG Matrix, also known as the Growth-Share Matrix, classifies...
Sales Equation Sales = N × % × ATV × PF x CL Anonymous CLV = ATV X PF X CL Sales Equation N: The total number of potential customers. %: Conversion Rate. ATV: Average Transaction Value. PF: Purchase...
3 Types of Loyalty Hand Loyalty | Head Loyalty | Heart Loyalty Kristin Nauthhelm For Convenience Products Loyalty of the Hand Description: Hand loyalty is driven by habit and routine, where consumers...
the Power of Influence Connectors | Mavens | Salesmen Malcolm Gladwell Example: Oprah Winfrey Connectors Connectors are individuals who have a vast network of contacts across different social circles...
Crossing the Chasm Innovators |Â Early Adopters |Â Early Majority |Â Late Majority |Â Laggards Geoffrey A. Moore 2.5% Innovators Enthusiasts who love to try new technologies. They are willing to take...
HBG: How Brands Grow Brand Growth = MP×(PA+MA+DBA) Byron Sharp MP Market Penetration The number of unique customers buying the brand. Increasing market penetration is the primary driver of growth. PA...
3 Competitive Strategies: Cost Leadership Strategy | Differentiation Strategy | Focus Strategy Michael E. Porter For Leader Cost Leadership Strategy Objective: To become the lowest-cost producer in...
G-STIC framework Goal | Strategy | Tactics | Implementation | Control Alexander Chernev The G-STIC framework is a structured approach to developing effective marketing plans. It stands for Goal...
The Marketing Funnel Awareness | Consideration | Conversion | Loyalty Frank H. Dukesmith The marketing funnel is a model that outlines the journey a customer takes from initial awareness of a product...
C.R.A.P. Principles Contrast | Repetition | Alignment | Proximity Robin Williams The Non-Designer’s Design Book The Joshua Tree Epiphany Williams shares a personal story about how she bought a...
Positioning: The Battle for Your Mind Al Ries and Jack Trout Hierarchy of Brands Mind Ladders Consumers can typically hold only a few brands in their mind for any given product category. The number of...
