BCG Growth-Share Matrix
BCG Growth-Share Matrix Cash Cows | Stars | Question Marks | Dogs Walter Kiechel III Simplified Version BCG Growth-Share Matrix The BCG Matrix, also known as the Growth-Share Matrix, classifies business units or products into four categories (Cash Cows, Stars, Question Marks, and Dogs) based on market growth rate and relative market share. Cash Cows: Low growth, high market share […]
Crossing the Chasm
Crossing the Chasm Innovators | Early Adopters | Early Majority | Late Majority | Laggards Geoffrey A. Moore 2.5% Innovators Enthusiasts who love to try new technologies. They are willing to take risks and are often technology experts. 13.5% Early Adopters Visionaries who see the potential benefits of new technologies and are willing to adopt them early. They influence […]
3 Competitive Strategies
3 Competitive Strategies: Cost Leadership Strategy | Differentiation Strategy | Focus Strategy Michael E. Porter For Leader Cost Leadership Strategy Objective: To become the lowest-cost producer in the industry while maintaining satisfactory quality. Focus: Competing based on price by reducing costs through efficient production, economies of scale, technology investment, and tight cost control. Target: Broad […]
Positioning
Positioning: The Battle for Your Mind Al Ries and Jack Trout Hierarchy of Brands Mind Ladders Consumers can typically hold only a few brands in their mind for any given product category. The number of rungs on a ladder varies, but it usually doesn’t exceed seven brands due to the limited capacity of human memory. […]