BCG Growth-Share Matrix
BCG Growth-Share Matrix Cash Cows | Stars | Question Marks | Dogs Walter Kiechel III Simplified Version BCG Growth-Share Matrix The BCG Matrix, also known as the Growth-Share Matrix, classifies business units or products into four categories (Cash Cows, Stars, Question Marks, and Dogs) based on market growth rate and relative market share. Cash Cows: Low growth, high market share […]
Sales Equation
Sales Equation Sales = N × % × ATV × PF x CL Anonymous CLV = ATV X PF X CL Sales Equation N: The total number of potential customers. %: Conversion Rate. ATV: Average Transaction Value. PF: Purchase Frequency. CL: Customer Lifespan. From Incremental to Multiplicative From Add To Multiply Mindset Customer Acquisition and Retention: + […]
3 Types of Loyalty
3 Types of Loyalty Hand Loyalty | Head Loyalty | Heart Loyalty Kristin Nauthhelm For Convenience Products Loyalty of the Hand Description: Hand loyalty is driven by habit and routine, where consumers repeatedly purchase the same products out of convenience. Characteristics: This type of loyalty is not deeply rooted and can be easily disrupted by […]
the Power of Influence
the Power of Influence Connectors | Mavens | Salesmen Malcolm Gladwell Example: Oprah Winfrey Connectors Connectors are individuals who have a vast network of contacts across different social circles. They excel at connecting people and ideas, which helps information spread rapidly. Example: Warren Buffett Mavens Mavens are individuals who have deep knowledge about specific topics […]
Crossing the Chasm
Crossing the Chasm Innovators | Early Adopters | Early Majority | Late Majority | Laggards Geoffrey A. Moore 2.5% Innovators Enthusiasts who love to try new technologies. They are willing to take risks and are often technology experts. 13.5% Early Adopters Visionaries who see the potential benefits of new technologies and are willing to adopt them early. They influence […]
HBG: How Brands Grow
HBG: How Brands Grow Brand Growth = MP×(PA+MA+DBA) Byron Sharp MP Market Penetration The number of unique customers buying the brand. Increasing market penetration is the primary driver of growth. PA Physical Availability Ensuring the product is widely available in as many locations and through as many channels as possible. This includes both online and offline […]
12 Brand Archetypes
12 Brand Archetypes Ego: Hero | Magician | Outlaw Order: Ruler | Caregiver | Creator Social: Jester | Lover | Everyman Freedom: Innocent | Sage | Explorer Carl Jung by Clare W. Graves 4 Value Systems Ego: Characteristics: Survival-focused; instinctual and basic needs driven. Focus: Primarily concerned with individual survival, meeting basic physiological needs. Order: Characteristics: Tribal and […]
3 Competitive Strategies
3 Competitive Strategies: Cost Leadership Strategy | Differentiation Strategy | Focus Strategy Michael E. Porter For Leader Cost Leadership Strategy Objective: To become the lowest-cost producer in the industry while maintaining satisfactory quality. Focus: Competing based on price by reducing costs through efficient production, economies of scale, technology investment, and tight cost control. Target: Broad […]
G-STIC framework
G-STIC framework Goal | Strategy | Tactics | Implementation | Control Alexander Chernev The G-STIC framework is a structured approach to developing effective marketing plans. It stands for Goal, Strategy, Tactics, Implementation, and Control. This framework was introduced by Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University, who […]
The Marketing Funnel
The Marketing Funnel Awareness | Consideration | Conversion | Loyalty Frank H. Dukesmith The marketing funnel is a model that outlines the journey a customer takes from initial awareness of a product or service to becoming a loyal customer. It typically includes four main stages: Awareness, Consideration, Conversion, and Loyalty. Each stage represents a different […]