C.R.A.P. Principles
C.R.A.P. Principles Contrast | Repetition | Alignment | Proximity Robin Williams The Non-Designer’s Design Book The Joshua Tree Epiphany Williams shares a personal story about how she bought a new home and received a book about desert plants. In the book, she read about the Joshua tree and realized she had never noticed one before. After […]
Positioning
Positioning: The Battle for Your Mind Al Ries and Jack Trout Hierarchy of Brands Mind Ladders Consumers can typically hold only a few brands in their mind for any given product category. The number of rungs on a ladder varies, but it usually doesn’t exceed seven brands due to the limited capacity of human memory. […]