the Power of Influence
the Power of Influence Connectors | Mavens | Salesmen Malcolm Gladwell Example: Oprah Winfrey Connectors Connectors are individuals who have a vast network of contacts across different social circles. They excel at connecting people and ideas, which helps information spread rapidly. Example: Warren Buffett Mavens Mavens are individuals who have deep knowledge about specific topics […]
Crossing the Chasm
Crossing the Chasm Innovators | Early Adopters | Early Majority | Late Majority | Laggards Geoffrey A. Moore 2.5% Innovators Enthusiasts who love to try new technologies. They are willing to take risks and are often technology experts. 13.5% Early Adopters Visionaries who see the potential benefits of new technologies and are willing to adopt them early. They influence […]
HBG: How Brands Grow
HBG: How Brands Grow Brand Growth = MP×(PA+MA+DBA) Byron Sharp MP Market Penetration The number of unique customers buying the brand. Increasing market penetration is the primary driver of growth. PA Physical Availability Ensuring the product is widely available in as many locations and through as many channels as possible. This includes both online and offline […]