BCG Growth-Share Matrix
BCG Growth-Share Matrix Cash Cows | Stars | Question Marks | Dogs Walter Kiechel III Simplified Version BCG Growth-Share Matrix The BCG Matrix, also known as the Growth-Share Matrix, classifies business units or products into four categories (Cash Cows, Stars, Question Marks, and Dogs) based on market growth rate and relative market share. Cash Cows: Low growth, high market share […]
Sales Equation
Sales Equation Sales = N × % × ATV × PF x CL Anonymous CLV = ATV X PF X CL Sales Equation N: The total number of potential customers. %: Conversion Rate. ATV: Average Transaction Value. PF: Purchase Frequency. CL: Customer Lifespan. From Incremental to Multiplicative From Add To Multiply Mindset Customer Acquisition and Retention: + […]