3 Types of Loyalty
3 Types of Loyalty Hand Loyalty | Head Loyalty | Heart Loyalty Kristin Nauthhelm For Convenience Products Loyalty of the Hand Description: Hand loyalty is driven by habit and routine, where consumers repeatedly purchase the same products out of convenience. Characteristics: This type of loyalty is not deeply rooted and can be easily disrupted by […]
HBG: How Brands Grow
HBG: How Brands Grow Brand Growth = MP×(PA+MA+DBA) Byron Sharp MP Market Penetration The number of unique customers buying the brand. Increasing market penetration is the primary driver of growth. PA Physical Availability Ensuring the product is widely available in as many locations and through as many channels as possible. This includes both online and offline […]
12 Brand Archetypes
12 Brand Archetypes Ego: Hero | Magician | Outlaw Order: Ruler | Caregiver | Creator Social: Jester | Lover | Everyman Freedom: Innocent | Sage | Explorer Carl Jung by Clare W. Graves 4 Value Systems Ego: Characteristics: Survival-focused; instinctual and basic needs driven. Focus: Primarily concerned with individual survival, meeting basic physiological needs. Order: Characteristics: Tribal and […]
C.R.A.P. Principles
C.R.A.P. Principles Contrast | Repetition | Alignment | Proximity Robin Williams The Non-Designer’s Design Book The Joshua Tree Epiphany Williams shares a personal story about how she bought a new home and received a book about desert plants. In the book, she read about the Joshua tree and realized she had never noticed one before. After […]