Sales Equation
Sales Equation Sales = N × % × ATV × PF x CL Anonymous CLV = ATV X PF X CL Sales Equation N: The total number of potential customers. %: Conversion Rate. ATV: Average Transaction Value. PF: Purchase Frequency. CL: Customer Lifespan. From Incremental to Multiplicative From Add To Multiply Mindset Customer Acquisition and Retention: + […]
the Power of Influence
the Power of Influence Connectors | Mavens | Salesmen Malcolm Gladwell Example: Oprah Winfrey Connectors Connectors are individuals who have a vast network of contacts across different social circles. They excel at connecting people and ideas, which helps information spread rapidly. Example: Warren Buffett Mavens Mavens are individuals who have deep knowledge about specific topics […]
G-STIC framework
G-STIC framework Goal | Strategy | Tactics | Implementation | Control Alexander Chernev The G-STIC framework is a structured approach to developing effective marketing plans. It stands for Goal, Strategy, Tactics, Implementation, and Control. This framework was introduced by Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northwestern University, who […]
The Marketing Funnel
The Marketing Funnel Awareness | Consideration | Conversion | Loyalty Frank H. Dukesmith The marketing funnel is a model that outlines the journey a customer takes from initial awareness of a product or service to becoming a loyal customer. It typically includes four main stages: Awareness, Consideration, Conversion, and Loyalty. Each stage represents a different […]